pac tennis academy

pac tennis academy is A new, fresh high-performance tennis academy located in the san fernando valley. Their mission is to bring the training and resources needed to become high-performing athletes where passion is high but resources are low.

they aim to bridge that gap in the world of tennis between accessibility, inclusivity, and equal opportunity within the next generations.

content creator, Graphic designer, & photographer

role at pac:

hispanic heritage month

For Hispanic Heritage Month, we launched a vibrant social media campaign to celebrate the rich culture and contributions of the Hispanic community within pac tennis academy, where the majority of students are of Hispanic heritage. Through reels, posts, and stories, we highlighted the shared journeys and experiences of our students, coaches, and peers. this campaign is an appreciation as well as celebration of identity, resilience, and pride.

Pre-event social

To build excitement leading up to USta socal’s Hispanic Heritage Month event, we launched two social media posts that highlight the intersection of Hispanic culture and tennis within our academy.

The first being an Instagram reel featuring some of our incredible Hispanic students as they share their personal journeys in tennis. Through their stories, we spotlight the passion, dedication, and challenges they’ve faced, emphasizing how their heritage has shaped their experience both on and off the court.

Our second post features a heartfelt quote from our very own Hispanic tennis coach, where he reflects on his journey and discusses how he sees Hispanic culture evolving in the world of tennis. He shares how his cultural background has influenced his coaching style, and his hopes for a more inclusive and diverse future for the sport.

These posts set the tone for the month ahead, inspiring our community and celebrating the important role Hispanic culture plays in shaping our academy's values and vision!