“It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.”
Conrad Hilton
as a social designer at hilton:
I work with cross-functional teams to create and launch engaging social campaigns on platforms like TikTok and Instagram, ensuring brand consistency and enhancing our digital presence with human-centered content.
content creation
at hilton, we are retelling unique narratives through content creation on social media, which has become the new wave of vacation searching. On platforms such as Instagram and TikTok, we are offering immersive and engaging stories that inspire and inform potential travelers.
role: content shooter, editor
goal: through social-first executions, highlight hyper-specific Hilton experiences that appeal to niche communities within tiktok audiences.
role: content shooter
goal: celebrate and support our LGBTQ+ team members through personal narratives and highlighting Hilton's commitment to inclusivity and diversity.
A stay for every search:
Scuba diving with me at
grand wailea
role: content shooter
goal: showcase unique, various Hilton properties across the americas through dynamic social-first transitions, highlighting summer fun and adventure.
countdown to summer hypetrailer:
wayfarer los angeles
pride stories:
team member chris,
martinique nyc
hilton x american express cobrand social campaign
role: content shooter, editor
goal: to showcase how your everyday expenses can fuel your next unforgettable family vacation using the hilton x american express credit cards.
what i’d gold medal in
Muffin man olympic lore
trendspotter & cultural entrepreneurs
part of being a social designer is that you’re
chronically online. This means catching social
trends and capitalizing on them. to be able to
quickly adapt trends to leverage your brand
requires strong cultural intuition or market foresight.
gonna match my freak
horoscope tiktok series
style of the stay photoshoots
role: co-Art director (remote)
properties overseen: conrad los angeles | conrad koh samui
production agency: underhill productions
responsibilities: As Co-Art Director for the "Style of the Stay" campaign, my co-art director and I collaborated with directors and producers within hilton and underhill productions, managing shot list reviews, casting, wardrobe, photo selects, and providing creative direction for the final motion and imagery, ensuring a cohesive and visually stunning presentation to be used in landing pages, emails, and social media.
