“It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.”
Conrad Hilton
as a social designer at hilton:
I create engaging social campaigns on platforms like TikTok and Instagram, ensuring brand consistency and enhancing our digital presence with human-centered content.
curated content creation
at hilton, we recognize that unique narratives, through content creation on social media, has become the new wave of vacation searching. as a social designer, I also plan, shoot, and execute content creation on platforms such as Instagram and TikTok, where we are offering immersive and engaging stories that inspire and inform potential travelers.
A stay for every search:
Scuba diving with me at grand wailea
role: content shooter, editor
platform: tiktok
goal: through social-first executions, highlight hyper-specific Hilton experiences that appeal to niche communities within tiktok audiences.
countdown to summer hypetrailer:
wayfarer los angeles
role: content shooter
platform: instagram, tiktok
goal: showcase unique, various Hilton properties across the americas through dynamic social-first transitions, highlighting summer fun and adventure.
pride stories:
team member chris, martinique nyc
role: content shooter
platform: instagram, tiktok
goal: celebrate and support our LGBTQ+ team members through personal narratives and highlighting Hilton's commitment to inclusivity and diversity.
hilton x american express:
cobrand social campaign
role: content shooter, editor
platform: instagram
goal: to showcase how your everyday expenses can fuel your next unforgettable family vacation using the hilton x american express credit cards.
Mclaren x hilton tiktok campaign
To celebrate Hilton’s 20-year partnership with McLaren, our team developed a TikTok-first campaign designed to complement hero assets on Meta while driving buzz and real-time engagement around Silverstone Race Week.
We concepted and executed a reactive content strategy that captured the electric energy of the papaya fandom—from the racetrack to the behind-the-scenes moments—through a brand-forward storytelling lens.
The results spoke for themselves: over the course of race week, we posted 14 videos that collectively garnered 6.4M views, 131K engagements, and a 310% increase in likes month over month, with triple-digit growth across likes, comments, and shares.
things in our
stay like suite that
just make sense
silverstone:
off the track
race day without
trending audio
we’re ofc team conrad
probably needed a hug
trendspotter & cultural entrepreneurs
part of being a social designer is that you’re
chronically online. This means catching social
trends and capitalizing on them. to be able to
quickly adapt trends to leverage your brand
requires strong cultural intuition or market foresight.
I hate an insecure boss
horoscope tiktok series
art direction:
style of the stay photoshoots
role: co-Art director (remote)
properties overseen: conrad los angeles | conrad koh samui
production agency: underhill productions
responsibilities: As Co-Art Director for the "Style of the Stay" campaign, my co-art director and I collaborated with directors and producers within hilton and underhill productions, managing shot list reviews, casting, wardrobe, photo selects, and providing creative direction for the final motion and imagery, ensuring a cohesive and visually stunning presentation to be used in landing pages, emails, and social media.
